Toyota Issues 2011 North American Environmental

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Significant improvements in fuel economy across Toyota's fleet over the past five years, including a 12% improvement in Corporate Average Fuel Economy (or CAFE standards) for U.S. cars and a 10% improvement in U.S. truck CAFE standards;

 Near zero-landfill status at each of Toyota's North American manufacturing plants as well as a 35% decrease in the amount of nonsaleable waste per vehicle produced; and

 New Environmental Report Shows Substantial Progress on Toyota's Five-Year Environmental Action Plan

 In April 2006, Toyota began working to meet the guidelines of its second consolidated Environmental Action Plan, an aggressive five-year roadmap for improving and enhancing sustainability efforts across the company's North America operations. To view the 2011 North American Environmental Report, please visit http://www.toyota.com/about/environmentreport2011

The results of this EAP, as well as environmental activities in Fiscal Year 2011, form the foundation of the new North America Environmental Report. Advanced Vehicle Technology and Fuel-Efficient Vehicles

Prius continues to be the world's best selling fuel-efficient vehicle, with more than 3 million vehicles sold worldwide. Prius v, the second of an expanded family of four Prius vehicles, launched in 2011, bringing Toyota to a total of 9 hybrid vehicles. Next year Toyota will add the Prius C and the Prius Plug-in as well as its new electric RAV4 crossover SUV to the company's portfolio of advanced technology vehicles.

 Energy Consumption, Recycling and Resource Management

 Toyota's vehicle distribution division recycled a total of 94 percent of waste generated.

In 2011, Toyota's North American manufacturing affiliate (Toyota Motor Engineering & Manufacturing North America, Inc.) received an ENERGY STAR® Sustained Excellence Award for the seventh consecutive year. This program has now been rolled out at all of Toyota's plants in North America.

Sustainable Buildings and Dealerships

Toyota has also helped 15 Toyota and Lexus dealerships in the U.S. and Canada in obtaining LEED® certification for their facilities.

Environmental Stewardship and Community Engagement

For the 12th year, Toyota sponsored National Public Lands Day in partnership with the National Environmental and Education Foundation. About Toyota. Stablished operations in North America in 1957 and currently operates 14 manufacturing plants, including one under construction. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold more than 2 million vehicles in 2010. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion. For more information about Toyota, visit www.toyota.com/esq or,

www.toyotanewsroom.com .

http://www.marketwatch.com

Media Contact: Cindy Knight, Toyota 202-463-6846 (o)424-558-0185 (c) cindy_knight@toyota.com

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